Brand Guidelines
Tagline & CTA
Tagline
"Crypto's Casino"
Our official tagline that positions YEET as the premier destination for crypto gambling. Note: YEET is always written in all capital letters.
Call to Action
"YEET IT!"
Our actionable CTA used to drive engagement and participation. Always includes YEET in all capital letters.
Brand Name Usage
The brand name YEET should always be displayed in all capital letters in all written communications. This applies to all marketing materials, social media posts, legal documents, and any other official communications.
Correct
Play at YEET Casino
YEET is hosting a new tournament
Incorrect
Play at Yeet Casino
yeet is hosting a new tournament
Brand Colors
Primary
#CF38DD
Used for primary actions, highlights, and key brand elements.
Secondary
#38CADD
Used for secondary actions, accents, and supporting elements.
Dark Theme Palette
Background
#16171D
Surface
#13141A
Card
#1A1B21
Elevated
#1F2028
White
#FFFFFF
Logo Packs
Primary Logo
Logo with .com
Typemark
Social Media Logo
Logo Usage Guidelines
Do's
- Maintain minimum clear space around the logo
- Use approved color combinations
- Scale proportionally to maintain aspect ratio
- Use the monochrome version on complex backgrounds
Don'ts
- Don't distort or stretch the logo
- Don't change the logo colors
- Don't place on low-contrast backgrounds
- Don't add effects, shadows or animations to the logo
Character Packs
Chairman YEET
Age 52. Owner of YEET Casino. Enjoys fast cars and faster women. Drinks Macallan 25 with one ice cube. Owns a $20M jade statue collection.
Big Gamba
Age 29. Ex-military who now runs a private security firm. Likes vacationing in Colombia. Drinks vodka, no mixer. Owns a zombie crypto punk NFT.
Diego
Age 38. Runs a biotech VC fund. Loves private aviation and women twice his height. Drinks stiff gin martini, shaken not stirred. Owns a PSA Mint 10 Mike Trout rookie card.
Lamb Chop
Always striving to make it to the barn, avoiding aliens and wolves. A big risk taker, fierce fighter. Drinks pure mountain spring water. Owns a collection of rare cosmic meteorites.
Character Usage Guidelines
Always maintain character proportions when scaling. Use characters in contexts that align with their personalities. Ensure characters are displayed with their signature items/accessories.
Character Contexts
Chairman YEET
Casino Governance, Chairman's Cup Updates, VIP Program Announcements, and Casino Uptime
Big Gamba
Security Updates, Provably Fair Algorithms, Explains how games work
Diego
Big Wins, New Games, Slot machines, and other promotions
Lamb Chop
Anything to do with the lamb chop game
Typography
App Fonts
Primary Font
Aeonik
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Download Aeonik
abcdefghijklmnopqrstuvwxyz
0123456789
Secondary Font
IBM Plex Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Download IBM Plex Sans
abcdefghijklmnopqrstuvwxyz
0123456789
Social Font
Display & Subtitle Font
PP Neue Corp Compressed
Used across social media posts, thumbnails, and promotional graphics. Includes Ultrabold and Medium weights.
Download PP Neue Corp
Brand Identity
YEET
DEGEN
CRYPTO NATIVE
SMART MONEY
BIG MOMENTS
APE IN
WAGER
SPIN
PLAY NOW
HIGH RISK
HIGH REWARD
NO FLUFF
Built for Big Moments
We speak like someone who knows web3 and crypto inside out
High risk. High reward. Cut through the bullshit.
For crypto natives who want quick dopamine hits without the corporate fluff
Tone of Voice
Our voice is direct, crypto-native, and unapologetically bold.
Our Voice Is
Concise
Say it straight. Skip the fluff. Deliver value, fast. Short sentences. No filler. No exclamation marks or emojis.
Relevant
Speak like a degen. Use the right slang without overdoing it. Assume the audience gets crypto references. No need to over-explain.
Relatable
Witty, if needed. Never try-hard. Speak like a peer, not a brand. Sound natural, not like a marketing team.
Minimal
Short sentences. No filler. Make every word earn its place. Prioritize clarity over cleverness.
Coded
Assume crypto natives. Use crypto-native language. Cut through the bullshit. Don't dumb things down.
Examples
Do Say
2x on slots this weekend. Play now.
Don't Say
2x on Slots this weekend! Play now and feel the rush.
Do Say
$27k hit on Plinko. Big YEET. Big win
Don't Say
3176x on a $2 bet! Gotta go straight to the dentist after that Sugar Rush
Do Say
New game dropped. Go Kill Them All
Don't Say
The gates of hell are opening at YEET. Do you dare enter?
Do Say
YEET Air Drop is Live. Claim or fade.
Don't Say
Your YEET Airdrop is ready – claim it now before it's too late!
Character Voice Delivery
We use our characters to deliver messages with different tones. Each character has their own voice and preferred subjects.
Chairman YEET
Casino Governance, Chairman's Cup Updates, VIP Program Announcements, and Casino Uptime
Big Gamba
Security Updates, Provably Fair Algorithms, Explains how games work
Diego
Big Wins, New Games, Slot machines, and other promotions
Lamb Chop
Anything to do with the lamb chop game
Streamer Assets
Everything streamers need for live broadcasts and video content creation with YEET branding.
Streamer Pack
Alerts, overlays, channel panels, and transition stingers — everything you need for OBS, Streamlabs, Twitch, and YouTube.
Download individual packs
Stream Alerts
4 animated alert overlays for OBS — Follower, Raid, Subscriber, Gift Sub (.webm)
Stream Overlays
Webcam frames, Starting Soon, PVP, Split Screen, 18+ badge (.webm / .mp4 / .png)
Channel Panels
5 Twitch/YouTube info panels — About Us, Discord, Instagram, Sign Up, Twitter (.png)
Transition Stinger
Animated scene transition for OBS — branded switch effect (.mp4)
Creator Pack
Everything content creators need — logos, fonts, stickers, banners, overlays, and game assets in one package.
Full Creator Pack
All logos, character art, fonts, stickers, banners, overlays, and game assets bundled together.
Banners
Stickers (60+)
Download individual packs
Banners
2 YEET-branded banners for social media, YouTube, and stream pages (.png)
Sticker Pack
60+ stickers — characters, chips, coins, dice, clipart, sportsbook, animated GIFs (.png / .gif / .jpg)
Overlays
Stream overlays — webcam frames, starting soon screens, animated transitions
YEET Originals — Game Logos
8 official game logos — Lamb Chop, Coin Race, Plinko, Dice, Coin Flip, Limbo, Minter, Risky Click (.svg)
YEET Originals — Video Clips
Coin Race gameplay, Lamb Chop winning moments, survival dodges, death clips (.mp4)